Privacy Policy

A legal disclaimer

Welcome to Blendko ("we," "our," or "us"), your fashion destination. We are committed to protecting your privacy and ensuring the security of your personal information.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our ecommerce website at blendko.vercel.app (the "Service") and use our AI-powered fashion features.

By using our Service, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with the terms of this Privacy Policy, please do not access or use the Service.

Legal Basis for Processing

Under UK data protection law, we must have a lawful basis for processing your personal data. We rely on the following legal bases:

Where you have given clear consent for us to process your personal data for specific purposes (e.g., AI recommendations, marketing communications)
Where processing is necessary for the performance of a contract with you (e.g., processing orders, delivery)
Where processing is necessary for compliance with a legal obligation (e.g., tax records, consumer protection laws)
Where processing is necessary for our legitimate business interests, such as fraud prevention, improving our AI algorithms, and personalising your shopping experience

Information We Collect

Personal Data

We collect personal information necessary to provide our fashion ecommerce services:

Account and Profile Information:

Name, email address, telephone number
Postal address for delivery and billing
Account credentials (username, password)
Profile preferences (style preferences, size information, favourite brands)

Purchase and Transaction Data:

Order history and purchase details
Payment information (processed securely through third-party payment processors)
Delivery preferences and instructions
Returns and exchanges information
Wish lists and saved items

Fashion and Style Data:

Size measurements and fitting preferences
Style preferences and fashion interests
Product reviews and ratings
Fashion quiz responses and style assessments
Interaction with AI styling recommendations